With so many shopping options available at your target market’s fingertips, it is crucial for your business website to provide a positive experience. Customers take seconds to decide whether or not they want to buy from your brand, depending on the ease or problems they may encounter on your website.
Ensuring your website offers an outstanding user experience should be an ongoing pursuit to make sure your existing and potential customers are happy. If your website hasn’t been getting many sales lately, it is time to take some action.
Here are some effective tips to enhance your eCommerce website:
Easy-to-Use Navigation
Navigation of a website is everything!
If your customers are facing difficulties in finding what they need quickly, then they are most likely to head to your competitors to fulfil their shopping needs. It is essential to keep the navigation easy to use in a way that the customers can find what they are looking for with ease. This way, they are more likely to return to your website.
Try testing the navigation flow, ask your family and friends to locate items on your website and give you feedback. This will help you to identify the problem areas and fix them.
Fast Loading Time
Since consumers now have more and more choices with just a few clicks, they prefer to go with a website that offers quick solutions. If your website doesn’t have a fast loading time, it may lose a potential sale. Check the speed of your website and ensure it isn’t clunky or slow.
Consider this: Google also takes into consideration the speed of a website when it ranks sites.
Video Demonstrations
Everyone loves videos. Many businesses around the globe have started short videos in their marketing campaign to boost their investment successfully. Consumers are more interested in watching a short and engaging video that tells them what they need to know.
You can add video demonstrations on your website about your products, including how to videos, tutorials, and more to grab their attention. Videos tend to resonate more with individuals and they are more likely to recall what they watched in a video than what they read.
Excellent Photography
Professionally taken pictures play a major part in selling products as they help shoppers in visualizing the product as their own. Good pictures present the products in closer detail. It is best to take the pictures with a good camera, if you can’t get them done professionally. Use models, props, and unique angles to make the photos more appealing.
Mobile Friendliness
Having an eCommerce website doesn’t mean that you can assume the users would be using their computers to conduct their shopping. More and more individuals are using their tablets and smart phones to do online shopping.
Therefore, your website has to be mobile friendly to make it easier for them to shop. If it isn’t already, optimize your website for mobile devices, and you will witness a difference in your sales rate.
Customer Reviews
Almost everyone nowadays looks up customer reviews before buying anything online. Including some of your customers’ testimonies and reviews to your website can make a significant improvement.
Start asking and encouraging your existing or past customers to leave a review of the products they used on your website. These reviews can be posted anywhere, including online review sites, Facebook, and on your Google My Business listing. This would be an effective way to attract potential customers to your website.
Simple Checkout Process
The checkout process of your eCommerce website must as simple as it possibly can. If there are multiple steps involved in the checkout process, it is essential to cut them down. Be sure to explain the steps to the customers so that they don’t get frustrated and leave your website without finishing the purchase.
Clear Call to Actions
Each webpage must have a clear objective. For instance, on individual product pages, your goal should be to encourage the customer to add that product in their shopping cart. Add in a “Add to Cart” button as a clear and simple call to action.
If your sales have started slowing down or have become stagnant, take the time to assess and modify your website. These tips will help you enhance your eCommerce website to make sure that it is safe and secure for the customers, and that they are comfortable navigating through it to buy their preferred products.